Selected work

Campaigns that proved their reach

We measure success in commercial terms — qualified leads, revenue attributed, cost efficiency gained. These case summaries describe real engagements: the challenge, our approach, and the outcomes our clients agreed to share.

Fintech · Paid Search

Regional SaaS: 34% lower cost per qualified lead

A Singapore-headquartered fintech scale-up was spending heavily on branded search while neglecting high-intent non-brand terms. Lead quality was inconsistent, and sales flagged that many MQLs never progressed past first contact.

We restructured their Google Ads account into intent-based campaigns, introduced negative keyword lists refreshed weekly, and built dedicated landing pages for each product vertical. Conversion tracking was rebuilt in GA4 with offline import from Salesforce, giving the team visibility into lead-to-opportunity rates by keyword cluster.

Within one quarter, cost per qualified lead fell 34%, while the proportion of leads reaching sales-ready stage rose from 18% to 31%. Branded spend was reduced and reallocated to non-brand terms that drove net-new pipeline.

Retail e-commerce Shopping campaign dashboard

Retail · Shopping & Social

Consumer brand: 28% ROAS improvement in 90 days

A direct-to-consumer retail brand selling across Singapore and Malaysia relied on a single Shopping campaign with flat bids and no feed segmentation. Meta retargeting ran independently, creating audience overlap and inflated frequency.

We segmented the Shopping feed by margin tier and bestseller status, implemented custom label strategies, and introduced target ROAS bidding once conversion data stabilised. Meta campaigns were restructured with prospecting and retargeting separation, creative tested in a structured matrix, and frequency caps applied to protect brand perception.

Return on ad spend improved 28% within ninety days, while total revenue from paid channels grew 19% on a flat budget. The client now receives a unified monthly report covering search, social, and blended attribution.

What our clients say about working with us

"Reach Vertex replaced three vendors with one team that actually talks to itself. Our reporting finally makes sense in board meetings." — Head of Marketing, B2B SaaS, Singapore

"The reach audit alone was worth the conversation. They found tracking gaps we had missed for months." — E-commerce Director, Consumer Retail, APAC

"We needed an agency that could speak to both our marketing team and our CFO. Reach Vertex reports in language both groups understand." — VP Growth, Professional Services, Singapore

How we select projects

Not every brief is a fit. We look for clients with realistic expectations, willingness to test and learn, and internal stakeholders who can act on insights. If your primary goal is overnight virality or guaranteed rankings, we will say so honestly in the first conversation. When there is alignment, we move quickly — most new retainers begin within three weeks of the initial reach audit.

Engagements typically span six to eighteen months, long enough to implement structural improvements and measure their impact. Shorter project work — audits, landing page builds, tracking overhauls — is available for teams that need targeted support without a full retainer.

Results disclaimer: Case study outcomes reflect specific client contexts, budgets, and time periods. They are shared with client permission and are not guarantees of similar results for other businesses. Market conditions, competitive activity, and implementation quality all influence campaign performance.

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